Role: Art direction
This TV commercial was the result of leading a creative team of eight designers and producers in a brand strengthening exercise. We conceived the concept of covering key product groups in fun and engaging scenarios. We then introduced heavy stylisation through storyboards to final execution which used the key brand colour of orange against a very minimal backdrop. This highlighted the company’s key customer offer of quality, value and entertainment.
Role: Interactive design
B2B presentation designed to sell Panasonic handsets into network providers. Proximity London was the design team responsible for the creative and Holomatix were asked to bring the flat design tissues to life. I worked closely with Proximity suggesting animation styles and use of interactive media to enhance this project. I was heavily involved in the final production and build stages.
Role: Art direction
With a solid mailing list subscription of over half a million customers, I managed the design and delivery of our weekly campaigns. These emails consistently performed above US and UK benchmarks for open, click through and conversion rates. Also introduced Google Analytics review sessions so we could be reactive to weaker click through areas.
Role: Creative lead and art direction
Conceived and co-ordinated delivery of the 2009 Bid TV Christmas campaign. Worked closely with the marketing and retail departments designing a hard hitting customer offer aimed at delivering the company maximum revenue. These visuals demonstrate how the idea was developed from mood boards to final shoot. This was taken across all channels covering online, TV and printed press. It was all delivered to the customer under the integrated marketing campaign of “Smashing Christmas Prices”.
Role: Art direction
Developing brands and campaigns was a key part to marketing all products at Sit-Up. As lead creative I organised and directed teams from initial concepts to final logo and media executions. These included all seasonal campaigns and printed press creatives.
Role: Art direction and interactive design
Siemens Mobile commissioned Holomatix to design and build B2B sales tools displaying their new handset range and unique key features. I mainly worked on the Hera presentation (later named C65) demonstrating five features in keeping with strict brand guidelines. This demo was used by Siemens sales teams in order to preview the handset and features to network providers. These interactive presentations were also displayed on the Siemens stand at the CeBIT exhibition in Germany, the largest technology show in the world.
© 2010 Richard How. All rights reserved.
